G’day Gorgeous…

This week I am continuing my focus on Relationships.  I am highlighting how we approach dating and the stories we tell ourselves about why we can’t get what we want in a relationship!

I was out with friends last Friday night and we were talking about the types of dating options these days – introduction services, online dating or just getting out ‘socially’ with like-minded individuals.  It made me very aware of the problem that we all have in niche marketing in relationships!

This musing comes from the third in the Diva programs – Delectable Diva.

The definition of ‘Niche Marketing’ is concentrating all efforts on a small but specific and well defined segment of the population.  Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by others, and developing and delivering goods or services to satisfy them.  As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.

It is as essential to ‘products’ as it is to our personal lives…   We need to stop taking a ‘scatter-gun’ approach to dating, make best use of our time and become clear and specific about what we want in a relationship…

I would love to hear your thoughts about this one…

Delectable Diva Workshop Canberra 18 June 2016

If you are based in Canberra, I hope to see you at the workshop.

Enjoy Gorgeous…




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